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Simple document writer update#

The way you communicate with them will likely be different. Imagine having one conversation with a baby boomer and another with a millennial.

To create your writing style guide, you need to know who you’re talking to. Create buyer personas for your target audience.

Simple document writer update#

As time goes on and your company evolves, it is necessary to review and update your brand mission and values to accurately reflect your current business model and operations. It is important to note that this information can change. They define and influence company culture by guiding your business to make decisions that are beneficial to the company and your customers. Your brand’s mission and values should guide your decisions and ensure that you’re actively working towards your goal. It will allow you to develop an idea for how you plan to communicate with them. This information will guide how you form your connections with your audience. Why did you start your business? What is its purpose? These are two important questions that you ask yourself when you start planning and building your company. Your guide should reflect your business, its goals, and your target audience.

Create buyer personas for your target audience.īefore we dive into the important elements you’ll need to include in your writing style guide, let’s talk through the steps of creating one.

Review your brand’s mission and values.

The existence of a style guide means you can simply have the style guide handy as your little writing rulebook without having to sit through debates about blockquotes.

If the writing style guide bores you, just imagine how insipid that debate will be. Why Writing Guides Are ImportantĪ writing style guide saves you from finding yourself embroiled in a debate about whether there should be spaces before and after an ellipses, whether you capitalize "for" in a title, or when a number must be written out in full. If you found that train of thought terribly banal, you might think writing style guides are the most boring things in the world and have a burning desire to click away right about now. These conventions are specified in our writing style guide. if that's the case, why would I capitalize the "If" in that last parenthetical? Because "If you write content for HubSpot, you should." is a complete sentence, thus warranting the capital "If." Note: If you write content for HubSpot, you should not capitalize the "a."īut wait. A writing style guide is a document that sets standard writing, grammar, and punctuation conventions for a particular organization in the effort of maintaining a consistent tone and style regardless of how many content contributors are on the team.Ī writing style guide indicates the basic rules of writing everyone agrees to follow to ensure consistency across all content, like whether you should capitalize the "a" after the colon.